press release "The Power of Human Energy: A Journey Inspired by the King Year 9” Reaffirms its Mission to Advance the Wisdom of the King’s Philosophy

Introducing New Online Learning Platform “A Path to Agrinature Life” to Sustainably Pass on the Late King’s Knowledge to the Thai Public

“The Power of Human Energy: A Journey Inspired by the King” project marked the 9th year of its journey while reaffirming its commitment to sharing the knowledge of the Late King’s Philosophy of Sufficiency Economy. As Thailand is battling COVID-19, this mission is important than ever as the public can apply the King’s wisdom to cope with negative impacts of COVID-19 as well as other crises in the future. This year, the project, operating under the theme, “9 years of Multilateral Solidarity: Joining Forces to Battle Crises and Achieve Sustainability,” will organize on-ground activities including “Aou Mue” collaborative farming in Nakhon Ratchasima and Ayutthaya as well as a 9-year celebration event in Saraburi, where health and safety measures will be strictly enforced. At the same time, the project will utilize various media platforms to inspire the public to adopt the practice including “A Path to Agrinature Life,” a new online learning platform on the theory of sustainable farming and its real-life application as well as special interview episodes on Joh Jai TV program. 

Unity is the Power of Thais in the face of the pandemic
Dr. Wiwat Salyakamthorn, chairman of World Soil Association and advisor to the Agri-Nature Foundation, said that “we have adopted His Majesty King Bhumibhol Adulyadej The Great’s well-known quote, ’Unity is the Power of Thais,’ as the working motto in the planning and implementation of A Journey Inspired by the King project throughout the past eight years. The Late King’s Philosophy provided guidelines for the management of soil, water, forest, and human resources for our survival through any crises, be it environmental, social, economic, or political crisis. The followers of His Philosophy can survive any crisis with their own resources and can share or sell the homegrown products to generate extra income. The COVID-19 pandemic has negatively impacted all of us. Therefore, it is important for all of us to apply the King’s Philosophy to truly create a self-reliant lifestyle which will pull us through this crisis and any crises that may happen in the future. 

Accelerating the adoption of the King’s Knowledge with new media
Artit Krichphiphat, business support general manager, Chevron Thailand Exploration and Production, Ltd., added, “Over the past eight years of A journey Inspired by the King Project, more than 20,000 people across the country participated in our activities, causing a chain reaction, as many others were inspired to follow the Late King’s footsteps through our communication campaigns. This year, A Journey Inspired by the King project will step up our role to spread the knowledge and real-life application of the Late King’s Philosophy with on-ground activities and new communication platforms to raise public awareness and understanding the Late King’s Philosophy as a means to survive any crisis including the pandemic and to inspire them to follow path to self-reliance.  

Themed, “9 years of Multilateral Solidarity: Joining Forces to Battle Crises and Achieve Sustainability, in addition to participating in the new platform, “A Path to Agrinature Life, the public can also direct their questions and inquiries through the project’s website, Facebook page and Line official account. Furthermore, on-ground activities will be organized to provide opportunities for enthusiasts to acquire hands-on knowledge and learn from others before them. These activities will start with two Aou Mue collaborative harvest in Nakhon Ratchasima and Ayutthaya and will conclude with the celebration event in Saraburi, the very place where this project kicked off 9 years ago. The celebration event will showcase the project’s success stories and bring together testimonials from our role models and experts who contributed towards our projects throughout the past nine years.”

For more information on “The Power of Human Energy: A Journey Inspired by the King” project, visit www.facebook.com/ajourneyinspiredbytheking or https://ajourneyinspiredbytheking.org